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PEPSICO ANNUAL REPORT
CONSUMING A REPORT ON CONSUMERS
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Photo of PepsiCo Annual Report President's Letter Spread
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The redesign of the PepsiCo annual report was based on the message given by

PepsiCo’s Indra Nooyi in her president’s letter. Nooyi stated that the direction of PepsiCo
was looking towards the future but taking from the success and inspiration from their past.

The annual report was designed to highlight the past through a vintage style while leading

up to their future endeavors of the company.

Photo of PepsiCo Annual Report President's Letter Spread
Photo of PepsiCo Annual Report 1950s Concept Spread
Photo of PepsiCo Annual Report Management's Discussion and Analysis and Past Performance and Future Prospects Spread
Photo of PepsiCo Annual Report Management's Discussion and Analysis and Past Performance and Future Prospects Spread
Photo of PepsiCo Annual Report 1970s Concept Spread
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 { EDITORIAL AND PRINT DESIGN }