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CAKE MATE DECORATING ICING
THE SWEET, SWEET DESIGN CAMPAIGN
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Cake Mate is a brand of decorating icing looking to reach out to their target market of mothers and children
through a new design re brand. To attract interest, two magazine ads were created: one consumer and

one commercial ad. The style was one that reflected the look of a vintage bakery with a modern twist.

This style was used because we want the consumer to have their own baker’s experience

through the re brand of the Cake Mate product.

 { BRANDING, LOGO, ADVERTORIAL, PACKAGING, WEB }